The Power of Networking in Real Estate
Building relationships is the key to long-term success in real estate. One way to do this is through networking, which can open doors to new opportunities & create lasting business connections.
About eight years ago, I made a phone call that changed the trajectory of my career. At the time, I was hesitant, like many Realtors who don’t enjoy making calls. But I pushed through my discomfort & reached out to someone who, as it turns out, would become a pivotal connection in my network.
That single phone call gave me a unique opportunity that introduced me to new people. These individuals were not only influential in the real estate world but also open to forming new professional relationships. Because of the bonds I formed at that event, I have received numerous referrals from clients looking to buy or sell homes. These referrals have resulted in over 100 sales, & the effects are still felt in my business today.
The key takeaway from my experience is the importance of overcoming the fear or reluctance to make phone calls. A simple call can lead to an event, which can lead to meeting new people, which in turn can lead to new business opportunities. Networking is not just about immediate gains but about fostering relationships that yield long-term benefits.
Here are a few tips to help you make the most out of your networking efforts:
- Be Genuine: When you reach out, be yourself. People appreciate authenticity & are more likely to connect with you on a personal level.
- Follow Up: Don’t just stop at the first meeting. Follow up with the people you meet to nurture those relationships.
- Attend Events: Make it a point to attend industry events, seminars, & local meet-ups. These are goldmines for meeting new contacts.
- Leverage Social Media: Use platforms like LinkedIn, Instagram, & Facebook to stay connected with your network. Share updates, congratulate them on their successes, & keep the communication lines open.
- Provide Value: Always look for ways to provide value to your network. Whether it’s sharing useful information, offering assistance, or simply being a supportive colleague, people remember those who help them.
Networking is an invaluable tool in real estate. It’s about making connections & nurturing them to create a robust business foundation.
The next time you hesitate to make a phone call, remember my story & the incredible opportunities that can come from just one call!
